Top 3 Website Design Factors to Consider for Success


A website plays a vital role, whether it is about promoting a product or increasing sales revenues. Today, in the age of digitalisation, it has almost become impossible to start a business without a fully-fledged website. Well, building a site is difficult for them who do not have technical knowledge and years of experience. This is why business owners often consider seeking help from professionals who have the ability to carry out this task efficiently.

Even if you seek help from experts who offer website design in Melbourne services, it is necessary to know about some important factors related to this process. By considering these factors, website owners will be able to create a fully functional site with the assistance of professionals.

1.      Target Audience

Your potential customers or visitors are the reasons why you make the site. So, it is important to collect some information about the audience. The first step towards building a business website is to identify the target audience. Finding the right answers to the following questions are necessary - who are your potential customers, what kind of information do they look for, what do they want, and so on.

Finding the correct answers to these questions would help you build a site, as per their needs. Experts, who offer customised solutions, regarding web design in Melbourne and other places near you, usually carry out this task by following some important steps. A website audit is an important step that involves researching the target audience, competitor analysis, and so on.

2.      Navigation

The layout of a website determines if the online audience would have a good experience while visiting your site. Improving your site’s navigation means helping your target audience find their required information through your site.

3.      SEO Friendly

Search engine optimisation or SEO is a great way to drive web traffic towards a specific website. Building an SEO friendly site can pave the way for business owners to experience rapid business growth. When your site comes on the top of the list in search engine result pages or SERPs, more and more people will get scopes for visiting your site, and thus you will be able to captivate their attention easily.

When making an SEO friendly site, it is necessary to pay attention to the following factors- page loading speed, title tags, and Meta description, image optimisation, and so on. Before dealing with an SEO company, it is necessary to check if they provide customised solutions and affordable SEO packages in Melbourne and other locations.  

Making a website responsive is also necessary when it comes to driving web traffic. A responsive site is the one that can be easily accessed by almost all devices, whether it is a smartphone or tab. Having a responsive website can help you improve user experience and also to increase conversions.

Location: Bentleigh VIC 3204, Australia

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